 |
NATIONAL CITY MORTGAGE LAUNCHES
ALL-SPANISH WEBSITE FOR HISPANIC
CUSTOMERS
July 23,
2007 |
|
|
|
DAYTON, Ohio ─
National City Mortgage customers who speak Spanish
now have a website entirely for themselves.
With the help of the University of Dayton, National City
Mortgage has launched an all-Spanish prototype website.
The website will provide Hispanic-American customers
most of the same benefits that the English website
provides.
The website is intended to assist National City Mortgage
address the needs of their Hispanic-American customers.
It will also educate, while in a familiar environment,
those Hispanic-Americans unfamiliar with everyday
banking.
The bank enlisted the help of the University of Dayton’s
Business Research Group to conduct focus groups for the
website. What was found was that even those
Hispanic-Americans who read some English prefer a
website more suited towards their primary language. This
finding, along with National City Mortgage’s dedication
to customer service, was reason enough to launch the
all-Spanish website.
“Not understanding the exact meaning of a word can be
very intimidating, especially when a person is on the
point of investing a great deal of money. With this
website, Hispanics will be able to read terms in
Spanish, rather than having to verify each word in a
bilingual dictionary,” commented Clara Delgado, director
of the English Language and Multicultural Institute
(EMLI) at the University of Dayton, which assisted in
the cultural suggestions in color scheme, photography
choice, layout and translation for the website. The
website was designed and built by The University of
Dayton Research Institute’s (UDRI) Information
Technology Group.
National City Mortgage, along with the University of
Dayton, sees the website as not only as a way to better
serve their customers, but also as a direct sign of
respect to the more than 20 million Hispanic-Americans
in the United States today.
To learn more about National City Mortgage’s all Spanish
website, please visit
www.ncmenespanol.com.
# # #
For media interviews, contact Paul Piechota, business
relations director at the University of Dayton, at (937)
229-5358 or via e-mail at
paul.piechota@udri.udayton.edu.
|
|
